Since 1929, Corporate Image Group has been elevating brands with creativity, consistency, and care. What began as Western Printing has grown into one of the nation’s largest 100% Native-owned branded merchandise companies, led by four generations of the Pfeiffer family.

Today, we’re your all-in-one partner for uniforms, promo products, signage, and more, helping businesses look their best while making brand management effortless.

Our Mission

Empower the growth of our customers and employees.

collage of historic company photos

Our History

1929 - Local Beginnings

Founded by August Pfeiffer (great-grandfather) as Western Printing, our original goal was simple: deliver high-quality printed materials to local businesses.

In 1947, Joseph Pfeifer, the second generation, joined the family business.

1970's - A Hospitality Partnership That Changed Everything

50 years later, everything changed when Aberdeen-based Super 8 Motels began franchising their brand. They trusted us to supply all their hotel locations with printed materials, uniforms, and branded products. That partnership set us on a new path — serving national franchise brands!

Over the next 15 years, we grew alongside Super 8 and expanded to serve multiple hospitality brands after they were purchased by Wyndham Hotels & Resorts, as well as numerous other hotels chains across the country.

2015 - A New Name for a Broader Vision

As our offerings expanded beyond printing into apparel, promotional items, signage, and name tags, we rebranded to become Corporate Image Group — a name that reflects our mission to bring every elements of a brand's image together.

Corporate Image Group Today

Under the leadership of John Pfeiffer, the fourth generation owner, we continue to put our customers first — designing solutions that save them time, cut complexity, and ensure every product they order aligns with their brand identity.

We proudly serve over 15,000 customers, offering more than 20,000 product options, and we remain a proud member of both the National Minority Supplier Development Council and the International Franchise Association.

We welcome you to join our growing brand family!

  • 1929 - Western Printing Founded by August Pfeiffer
  • 1947 - Joseph Pfeiffer, August’s son joins the business
  • 1979 - Steve Pfeiffer, Joe’s son joins the business
  • 2010 - John Pfeiffer, Steve’s son joins the business
  • 2015 - Renamed Corporate Image Group
NMSDC logo
Corporate Image Group is a proud member of the National Minority Supplier Development Council.
IGA logo
Corporate Image Group is member of International Franchise Association, which is the world’s largest membership organization for franchisors, franchisees and franchise suppliers.
employees walking through wareshouse
20,000+
products available
15,000+ 
customers served
95+
years in business 
4th Gen
family & minority-owned 
Corporate Image Group team photo

Meet Our Team

john pfeiffer portrait

John Pfeiffer

President

Vanessa Ducharme

Chief operations officer
karissa hettich portrait

Karissa Hettich

Controller
lori hoffman portrait

Lori Hoffman

Customer Service Manager

Interested in joining our team? Visit our careers page for current openings.

Our Companies

Corporate Image Group is an interconnected family of creative companies; a true collection of marketing experts, with passion for your brand.

Western Hotel Supply

Western Hotel Supply offers brand identity products, uniforms, signs, and a number of marketing materials to the hospitality industry. Our goal is to make it easy and smooth for customers to order marketing materials and guest room supplies through a seamless process that allows its customers to spend less time sourcing supplies and more time focusing on their businesses. Through our company online store option you simplify supply orders for you and your employees from a large catalog of products.

Mailing Address
701 Enterprise Street North
Aberdeen, SD 57401

Tidmore Flag & Banner

Tidmore Flag & Banner was founded in 1963 as a way to offer locally sourced American flags made in the USA. Still today, that hasn’t changed, in fact 95% of all its products are made in the USA. Tidmore Flag & Banner carries hundreds of flag designs from international to nautical to city avenue banners, or you can have a custom option printed.

Mailing Address
701 Enterprise Street North
Aberdeen, SD 57401

The simplest way to put your logo on everything. 

Schedule your free demo to see the benefits of our Company Stores firsthand. Our team will walk you though and discuss customization options for your unique business needs.
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